Our CEO & Chief Hope Officer, Kathryn Goetzke, developed the Five Keys to Shine Hope™ framework based on her own experiences with hopelessness, her 20 years of attending conferences learning from global mental health experts, and her deep desire to help others. Kathryn attended conferences at the World Health Organization, Kennedy Forum, World Bank, United Nations, and more, and conducted focus groups globally to understand the underlying mechanisms needed to grow hope in individuals. Her pilot curriculum, Hopeful Minds, was recognized as an innovation by the World Bank.

Here are some of the materials that teaches the Five Keys to Shine Hope skills:

The digital Shine Hope infographic shows the How-to of Hope in trying times. It is a simple way to get started learning the Five Keys to Shine Hope. Once you download, you’ll find clickable links so you can learn more about each of the skills we talk about in the Shine Hope framework. Download your copy here.

The Five-Day Global Hope Challenge is a five-day challenge ensuring all know the what, why, and how to hope. It reviews what hopelessness is, the Shine Hope framework, and instructs how to measure hope. It is a simple way to get started learning how to Shine Hope.

Social media is a great way to share the resources available for hope with your friends, family, and community, so we have created a social media toolkit for hope as well. All of our images and content are available to download at no cost to share and activate the message for hope. 

Sign up and get your Global Hope Challenge Social Media Kit.

Gardening is a great time to practice the Shine Hope Framework, as we have a lot of challenges while planting a garden and we can go from hope to hopelessness pretty quickly. Yet that is a normal part of life, so gardening is an easy place to start practicing these skills.

Get your copy here

My Hope Story gives community leaders an avenue to normalize hopelessness and share their unique experiences by using the Shine Hope framework. We all experience moments of hopelessness (i.e., emotional despair and motivational helplessness). How we manage the moments of hopelessness matters. Download Template here.

We suggest you share a recent challenge, large or small. We encourage you to spend 20% of the time describing what the hopelessness was about (sadness, anger, fear, and powerlessness). We then ask you to spend 80% of the story sharing how you overcame it. Download Template here.

Three, one-hour lessons that introduce the “what,” “why,” and “how” of hope targeting 2nd graders, yet easily adaptable for any age. Get your copy here.

Provides a broad overview of the concepts discussed in the Hopeful Minds curriculums, and provides parents with easy ways to implement the Five Keys to Shine Hope (Stress Skills, Happy Habits, Inspired Actions, Nourishing Networks, and Eliminating Challenges) and hopeful language in the home. Get your copy here.

The Hopeful Mindsets Overview Course

The Hopeful Mindsets General Overview is a 90-minute video course for anyone that introduces hope and the Five Keys to Shine Hope framework to help you create, maintain, and grow hope in your life. This course is taught by Kathryn Goetzke, based on her knowledge of mental health and hope, and her work to date. It compiles knowledge from leading experts on Hope, Mindset, Mental Health, Stress, Positive Psychology, Business, Communications, and includes video lessons, a full downloadable workbook and exercises to practice skills for hope, and is available individually or to license for organizations. Take the course.

The Hopeful Mindsets Workplace Overview Course

The Hopeful Mindsets General Overview is a 90-minute video course for the workplace that introduces hope and the Five Keys to Shine Hope™ framework to help you create, maintain, and grow hope in the workplace. We give an overview of the framework, so you can then apply it to your career to activate hope at work. The course is available for individuals or to license to entire companies, to ensure all know the what, why, and how of hope. Take the course.

The Hopeful Mindsets on the College Campus is a 10-module video course from The Shine Hope Company that equips students with crucial hope skills through expert insights and real-life stories. The course features experts from Harvard, Stanford, and Columbia, with insights from recent college graduates that offer real-life practical strategies and stories from their experiences with homelessness, mental health diagnoses, death, violence, and everyday challenges at school. Take the course.

Hang it on the walls of your workplaces, coffee shops, libraries, waiting rooms or give it to a friend. Get a copy of your Shine Hope Poster.

Elevate your knowledge of hope with our Teen Shine Hope Brochure. Display it in your waiting room, distribute it at work, give it to teen students, put it in a library, or give it to a friend.  Included are tips on the Shine Hope framework, and resources that are available to elevate in your life and with others. Get your copy here.

Elevate your knowledge of hope with our General Shine Hope Brochure. Included are tips on the Shine Hope framework, and resources that are available to elevate in your life and with others. Get your copy here.


Brighten up your space and learn some Fascinating Facts about the Sunflower at the same time. 

With your purchase, you support iFred, a 501(c)3 organization committed to teaching hope to youth around the world. We use the sunflower as the international symbol for hope, and based on these cool facts, it is clear why!

Consider planting a garden for hope to share our message, or teaching hope to youth in your community.  Find out more at www.ifred.org. Let’s grow hope together!

Get your copy here

We were very deliberate in our choosing of the sunflowers. It all began from a study by the Emotional Impact of Flowers Study conducted by Jeannette M. Haviland-Jones, Ph.D., Professor of Psychology, Project Director, Human Development Lab at Rutgers. According to her research, regardless of age, flowers have an immediate impact on happiness. Recent studies have suggested flowers help reduce stress, and often increase serotonin and dopamine.

  • The evidence became clear as sunflowers were researched, as:The symbolism of the sunflower holds profound meaning. A sunflower seed begins its journey in darkness, mirroring our most hopeless states. It represents our potential for growth and improvement amid despair. Just as a seed cannot flourish alone, we, too, rely on our Hope Network to nurture our hope.
  • The growth of a sunflower echoes our journey toward hope. It stretches roots deep into the ground, akin to our efforts to break free from despair using Stress Skills—meditation, deep breathing, and mindful pauses.
  • As the sunflower emerges into the sunlight, it unfurls leaves to gather sunshine, needing water, nourishment, and care to flourish. Similarly, we cultivate positive feelings through Happiness Habits—long-term, healthy practices fostering more and more hope.
  • Obstacles pepper the sunflower’s path; rocky soil and inadequate resources. Likewise, we face challenges. However, equipped with Stress Skills, Happiness Habits, Inspired Actions, Nourishing Networks, and skills to Eliminate Challenges, we navigate and conquer these hurdles.
  • The sunflower’s purpose transcends its growth; it provides sustenance and joy. Similarly, we share hope with those around us, becoming beacons of optimism and joy.
  • Our choice of the sunflower and its vibrant yellow hue isn’t arbitrary. It symbolizes our commitment to shine a positive light on hope, eradicating mental health stigma through proactive measures in prevention, research, and education. Yellow is the color of happiness and hope.
  • Gardening is also very healthy for the mood, so we encourage community gardens. Eating sunflower seeds can be healthy for the brain, as they are rich in vital nutrients. It is also one of the only flowers that can be planted anywhere in the world, and we believe the ‘how’ to hope must be planted everywhere as well.
  • It is also a method for nonprofits to raise funds for hope. You can sell the seeds, have gardens sponsored, sell products in retail, or create art for auctions. The ideas are endless!

So, in this endeavor, the sunflower becomes more than a symbol—it becomes the embodiment of hope, illuminating pathways toward a brighter future for cities and individuals alike. 


Wondering where to start? There are lots of ways to engage with us!. Help in activating Hope in homes, schools, cities, companies, healthcare system, and more.

Learn more