Meet the Hope Activator
Most bracelets say something. This one does something.
The Hope Activator is the first bracelet built to spark Hope, in you first, and then in everyone you pass it to. A collaboration between The Shine Hope Company and I Believe In You, built on a simple, radical idea: Hope is the belief that the future can be better than today, and that I/we have the power to make it so.
Belief is the engine. You can’t hope for a better future unless you believe one is possible, and you can’t act toward it unless you believe you have the power. Belief in yourself sparks the I. Belief in others sparks the We. That’s why this bracelet carries both: I Believe In You on the inside, for you, and Keep Shining Hope on the outside, for the world.
Here’s how it sparks. You tap it. You measure your Hope. You record a message, what you’re hopeful for, and the step you’ll take today to get there, turning intention into action. That message stays with the bracelet. Then you give it to someone who needs it, or someone you simply want to give it to. They see your message, record their own, and pass it on. And on, and on. Every person who carries it doesn’t just receive Hope. They learn it, measure it, and spark it again.
And you get to watch it all, every message, from everyone who wore that bracelet, traveling the world.
This is how a movement scales: not through a campaign, but through a single object passed hand to hand, each one carrying a chain of Hope across the world. Every one of them a spark.
A portion of every Hope Activator supports iFred (the International Foundation for Research and Education on Hope) and the International Day of Hope, July 12.
Price: $25 for a 2-pack, plus shipping. US only.
Ships on International Day of Hope, July 12, 2026
Introducing the Hopeful Cities Ambassador Program
Hopeful Cities is how we scale Hope.
We partner with cities to teach the science and skills of Hope across schools, workplaces, and communities, helping people move from despair to positive emotions and from helplessness to inspired actions.
If you live in a licensed Hopeful City:
Step forward as an Ambassador and help bring this work to life locally.
https://hopefulcities.org/hopeful-cities-ambassador/
If your city is not yet licensed:
Now is the time to lead. Bring Hopeful Cities to your community.
https://hopefulcities.org/cities/
Or contact us directly:
activate@theshinehopecompany.com
Celebrating Mental Health Awareness Month
Awareness is the first step, but it is not the outcome. True awareness requires understanding where you are and what you can do next.
Knowing your Hope level is foundational. It gives you a starting point for growth.
You cannot grow what you do not measure. Your Hope is worth growing.
Become a Partner for International Day of Hope | July 12
On July 12, the world will come together to activate Hope across communities, schools, workplaces, and families.
Measure Hope. Teach Hope. Share Hope.
Together, we keep Shining Hope.
Keynote Announcement: TheMHS Conference 2026 | Sydney
This August, I will be keynoting at TheMHS Conference 2026 in Sydney, one of the largest and most influential mental health conferences in the world.
This moment is deeply meaningful to me. I studied in Australia, and to return and share the science and practice of Hope on this stage is both personal and powerful.
If you will be attending, I would love to see you there.
Hope is not a soft concept. It is a measurable, teachable driver of resilience, connection, and recovery. This keynote will focus on what it takes to move individuals and systems from hopelessness to Hope in a practical, scalable way.
What’s New in Hopeful Minds and Hopeful Mindsets
We’re excited to share the latest updates to our Hopeful Minds and Hopeful Mindsets programs, refreshed to give participants a deeper, more meaningful experience on their journey toward Hope. At the core of these changes are updated Hope and Hopelessness definitions. The programs also introduce new hands-on activities, each designed to help participants move from insight into action. Rounding out the updates is a refreshed Hope Matrix, pairing sharper definitions with an improved visual across four quadrants to help participants identify where they stand and what their next steps toward growth look like.
Learn More at www.hopefulminds.org
Keep Shining Hope,
Kathryn
Kathryn Goetzke, MBA
CEO & Chief Hope Officer, The Shine Hope Company
Author of The Biggest Little Book About Hope
Founder of International Foundation for Research and Education on Hope (iFred)
Creator of Hopeful Cities, and Hopeful Minds
Creator of Hopeful Mindsets Overview, Hopeful Mindsets in the Workplace Overview, and Hopeful Mindsets on the College Campus Course
Podcast host of The Hope Matrix
Chief Mood Officer, The Mood Factory (taking a break, for hope!)
